Seint founder and stylist Victoria Roberts grew up surrounded by women. As her passion for primping and all things girly developed, she became the go to get ready girl for her sisters and friends. The name Seint was inspired by some of the most special girls in her world, her family (Sadie, Erin, Isla, Nicky, Tori). Victoria also wanted the brand to fit her philosophy of looking good, and feeling good -- and to her, primping with her sisters is soul food. Seint is all about helping you feel good to feed your soul!
We’re more than just (really good) hair, Seint is all about making you shine, inside and out! We’re all about helping you look and feel your best and get pampered in the process. It’s all about you honey, so come in, relax and let us take care of you.
TORI ROBERTS
Owner
hometown: Kitchener, Ontario
background: Tori grew up in Kitchener but left to spread her wings in 2010. After spending four years in Halifax, Tori studied hair at the Aveda Academy in Toronto, completing advanced training in cutting, colouring, and styling hair. From there, she moved to LA where she did further training with Mane Addicts, led by celebrity stylist Jen Atkin. After working in salons for 5 years, Tori wanted to do something different and focus on what she loves most, styling! In 2018, she opened KW’s very first dedicated blow dry bar.
playlist pick: Hair Down- Kendrick Lamar
Jordan Nogiec
Stylist
hometown: Kitchener, Ontario
background: Jordan was introduced to the beauty industry at a young age; beginning with a career in Makeup Artistry with MAC Cosmetics, during that time the opportunity to study hair in Vancouver, BC arose. After 10 years in the Makeup Industry and 5 in the Hair Industry, he is elated to merge these two at Seint Beauty.
playlist pick: Ride - Lana Del Ray
WHERE TO FIND US
120 KING ST. W, WATERLOO, ON
IN HUSTL+FLOW